UNDERSTANDING USER DESIRES: THE VALUE OF EXTENSIVE INTERVIEWS

In the dynamic realm of product design, comprehending user needs stands as a paramount objective. To truly grasp the heart of what users seek, in-depth interviews emerge as a potent tool. These structured conversations delve beyond surface-level responses, enabling researchers to uncover the underlying motivations, challenges, and aspirations that

User interviews are a critical tool for gaining valuable insights into your customers' needs, behaviors, and motivations. By carrying out in-depth conversations with real people, you can discover hidden trends that influence their interactions with your company. These conversations allow you to personally engage with your users, gathering authenti